A visible achievement in sustained tyre development and growth in a challenging market.

This is the foundation that has led the RAA committing to a new contract with Micheldever Tyre Services as their exclusive Tyre Programme provider for the next 3 years.

RAA and Micheldever Tyre Services confirm new 3 year supply agreement
(l-r) Oliver Greening Business Development Director RAA, Micheldever CEO Paul Fox.

Micheldever Tyre Services were appointed as the solus programme provider to RAA members in 2010 and over this period, the programme has gained momentum by delivering significant benefit to the network. On signing the new agreement Oliver Greening, RAA Business Development Director commented;

“We are delighted to sign this extended contract as it underlines the fantastic efforts we have seen from both Micheldever Tyre Services and RAA members to expand our tyre business. Micheldever Tyre Services have delivered a hugely effective support programme, broadly based and focused upon instilling a successful tyre retailing mentality into our network which continues to enlarge sales. This approach has enabled our members to generate significant new tyre business and enhance their overall after- sales business.”

The Micheldever Tyre Services programme is heavily focused upon delivering a full menu of coaching and marketing support at dealer level. It also brings a wealth of in-house, Micheldever Tyre Services retail best practice which is made available to RAA members as supportive partners.

Commenting on the signing of the new contract, Micheldever CEO, Paul Fox said “We are delighted that the RAA network has reaffirmed their support for our company. It highlights the highly productive relationship that we have established at all levels and especially within the local dealer networks.”