The Retail Automotive Alliance (RAA) is a unique joint venture purchasing organisation delivering significant cost savings to our 27 Motor Dealer Group Members.

Founded in 2005, the RAA is equally owned by 27 Shareholders or “Members” and is built on the successful union of like-minded independent business leaders in the UK Motor Trade.

In response to the continual growth and potential dominance of the new and used car markets by the PLCs, the concept of the RAA came from discussions between independent and largely family-owned businesses about getting together to achieve more as a group than can be accomplished individually.

Now in its 15th year, and tens of millions of pounds saved, the Founding Members are still a cornerstone of the RAA, which continues to attract new Shareholders and more suppliers. With a combined Member turnover of £3.25bn, the RAA is 5th in the UK’s top 10 car retailers.


The Group’s Members employ 7,000 staff and sell 215,000 new and used cars annually through over 200 sales operations.

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The network also has 230 service outlets and over 30 bodyshops plus it represents 25 vehicle marques.

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We form partnerships with suppliers to ensure we have the best products, service, and value for our Members.

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