The Retail Automotive Alliance is a unique joint venture purchasing organisation delivering significant cost savings to our 21 Motor Dealer Group Members.

Founded in 2005, the RAA is equally owned by 21 Shareholders or “Members” and is built on the successful union of like-minded independent business leaders in the UK Motor Trade.

In response to the continual growth and potential dominance of the new and used car markets by the PLCs, the concept of the RAA came from discussions between independent and largely family-owned businesses about getting together to achieve more as a group than can be accomplished individually.

13 years on and tens of millions of pounds saved, the Founding Members are still a cornerstone of the RAA, which continues to attract new Shareholders and more suppliers. Last year the Group recorded a £2.95 billion turnover putting us 5th in the UK motor retailing league table.


Our Members employ 7,200 staff and sell 232,000 new and used cars annually.

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Our Members operate over 230 sales and service outlets and 25 motor franchises.

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We form partnerships with suppliers to ensure we have the best products, service, and value.

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